Radical fragrance

Abel6

Natural fragrance, reimagined.

Founded
2013
Based in
Wellington, New Zealand
Made from
100% natural ingredients, plant-derived materials, recycled glass, compostable caps

6 pieces

Meet the Maker

Abel was founded in Amsterdam in 2013 by Frances Shoemack, a former winemaker who couldn't find a natural perfume that felt modern, sophisticated and long-lasting. She set out to make one herself, working with Master Perfumer Isaac Sinclair to prove that natural fragrance could stand alongside the best in the world. Today, Abel creates contemporary perfumes from 100% natural ingredients, using master perfumery, biotechnology and thoughtful materials to push fragrance forward without relying on petrochemicals. Born in Amsterdam and now based in Wellington, Abel remains independent, curious and committed to doing things differently.

“Always intentional. Always transparent. Always evolving.”

Care & Ritual

Wear it well

Store fragrance away from direct sunlight and heat. Apply to warm points on the body, and let the scent evolve naturally on skin.