Why it's here
Always intentional. Always transparent. Always evolving.
- Made in
- Wellington, New Zealand
- Material
- 100% natural ingredients, plant-derived materials, recycled glass, compostable caps
Description
This is for anyone who wishes clean sheets came bottled.
Laundry Day by Abel is a crisp, sun-filled citrus eau de parfum made with 100% natural ingredients. It opens with freshly cut grass, aldehydes and neroli, then turns juicy and tart with lime, bergamot and passionfruit. Vetiver and ambroxan settle underneath, bringing a cool finish that lasts through the day. The effect is fresh without feeling flat or overly polite, more open window than detergent aisle.
Choose the 50ml for the dressing table, or the 6ml for a bag, weekend away, or thoughtful travel gift. A lovely reset on mornings that need one.
Care
Store fragrance away from direct sunlight and heat. Apply to warm points on the body, and let the scent evolve naturally on skin.
Laundry Day
Meet the maker
Abel
“Always intentional. Always transparent. Always evolving.”
Abel was founded in Amsterdam in 2013 by Frances Shoemack, a former winemaker who couldn't find a natural perfume that felt modern, sophisticated and long-lasting. She set out to make one herself, working with Master Perfumer Isaac Sinclair to prove...
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